What does glamour mean to you?

I recently read an article on the topic, and the writer’s perspective stuck with me. They described glamour as something beyond high fashion or luxury. To them, it was about embracing your authentic self and those moments that make you pause and think, “Oh wow.”

That idea made me reflect on what glamour truly means to me. I looked into the origin of the word and found that “glamour” comes from an old Scottish term for grammar, which was once associated with learning and enchantment. Over time, it took on a meaning tied to magic, charm, and an almost mystical allure. Even today, there is something undeniably magical about it.

For me, glamour is found in the little moments and, like the author of that article, in being your true self. Through TRAUM, I want to bring that sense of glamour into people’s lives. When the scent of a TRAUM candle fills the air, I hope it inspires a moment of self-discovery, something not shaped by social media or television, but by an inner feeling of magic and possibility. It is an invitation to dream, to feel, and to embrace the beauty of living life fully. An invitation to create your own glamorous world.